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Business Communication and Social Media

Analyse how the constantly changing social media environment can affect business

 

Subject area

 

Business

 

Credit/Non-credit

 

Non-credit

 

Credit level

 

n/a

 

Credits available

 

n/a

 

Dates

 

03 August - 14 August 2020

 

Length

 

2 weeks

 

Contact hours

 

36

 

Course pre-requisites

 

Aged 18 or above

 

Language requirements

 

IELTS 5.5

(with a minimum of 5.0 in each component)

 

Location

 

Edinburgh

 

Accommodation inc.

 

No

 

Fee

 

£2100

 

Application deadline

 

31 May 2020

 

 

Summary

Explore key topics in the business use of social media, including Web 2.0, the main social media platforms today, social media use by International companies and organisations, corporate dialogue, and social media strategies and metrics.

Description

Business Communication and Social Media recognises that understanding the main functionalities of social media and how it can be used by an international company has become a necessity, not only for students of business and law, but for other disciplines too.
The course is divided into two interconnected sections. The first section considers social media functionalities and social media strategies for marketing and corporate dialogue. You will look at a range of the major social media platforms including Facebook, LinkedIn and YouTube, and their influence and use in business contexts. In the second part of the course, you will be introduced to the most relevant Internet standards to support data and interactions between users, both internal and external to a company or organisation.
In the second part of the course, you will be introduced to the most relevant Internet standards to support data and interactions between users, both internal and external to a company or organisation.

For more detailed information on course content please see the Business Communication and Social Media Syllabus.

Non-Credit Courses

Business Communication and Social Media is a non-credit course. Our non-credit courses have no academic eligibility criteria, and have a lower English language requirement. Anyone can study our non-credit courses, they are particularly suitable if you:

  • have a minimum level of English at 5.5 IELTS or equivalent
  • wish to pursue an interest with guidance and feedback from an experienced tutor
  • do not require a course that offers academic credit.

Please note that the minimum age requirement for our courses is 18. The only exceptions to this are our Pre-University courses, which are suitable for students aged 16-18.

Before applying for Business Communication and Social Media please ensure you meet the following criteria:

Academic requirements

 

  • n/a

 

Language requirements

 

  • Non-native English speakers must evidence a language ability equivalent to IELTS 5.5

 

Age requirements

 

  • Applicants must be age 18 or over

 

The fee for this course is £2,100. 

This fee includes:

  • Tuition fees for the two-week course
  • Course materials and equipment
  • Academic trips and excursions
  • Social programme 

Additional fees may apply for visa applications. These are not included in your course fee.

The course fee does not include accommodation. To find out more about available accommodation options on our Accommodation page.

As part of your application process, you will be required to pay a £500 deposit. The deposit payment will be redeemable against your course fee. After a 14 day cooling off period, the deposit is non-refundable. You will receive information on how to pay your deposit during your application process.